Many rappers have been entering industries outside of hip-hop, but Chief Keef's new gig takes the cake: The Chicago emcee has been signed on by CNBC as a stock market analyst/host. The rapper's half-hour program will be called Finally Rich: Chief Keef Hits Wall Street.
"We realize that the introduction of an 18 year-old rapper with a criminal record as a host on CNBC is going to rub some of our clientele the wrong way," said Susan Krakower, senior vice president of strategic programming for the network. "But maybe that's a good thing. The most successful entrepreneurs in the world are those who think differently and are willing to take risks. CNBC considers itself a network willing to take similar risks in the pursuit of success."
The show will feature interview segments with analysts and economists, as well as frequent roundtables with other members of Keef's Glory Boyz label, who are reportedly budding stockbrokers themselves. Finally Rich will feature a segment similar to CNBC cohort Jim Cramer's "buy and sell" segment from Mad Money, but Keef's will of course play into his own lingo. The rapper/analyst will sort stocks into "S--t I Like" and "S--t I Don't Like" categories.
Curious reporters asked the rapper at the CNBC press conference to give some examples to preview his approach.
"Eagle Materials (EXP), that's some s--t I like," he said. "They producing that low-cost concrete and cement. With the housing market coming back, that's gonna be big. General Motors (GM) is some s--t I don't like. They just recalled 1.5 million cars. How you think that gonna effect shares in a good way?"
The rapper also recommended shares for Corrections Corp. of America (CXW), but he should be careful, lest he be accused of insider trading.
"My new mixtape Bang 3 is gonna be raising murder rates all over the place," he said. "You do the math."
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