Adele's decision not to stream her hotly anticipated album, 25, was widely talked about. Now, for the first time she has explained her decision not to stream the project in a new interview. Instead of streaming the album on platforms such as Spotify, she made the decision to go with paid downloads in addition to hard copy formats, such as albums. It is still unavailable on streaming services.
"I believe music should be an event," the singer said to Time Magazine. "For me, all albums that come out, I'm excited about leading up to release day. I don't use streaming. I buy my music. I download it, and I buy a physical copy just to make up for the fact that someone else somewhere isn't. It's a bit disposable, streaming."
She further said, "I know that streaming music is the future, but it's not the only way to consume music. I can't pledge allegiance to something that I don't know how I feel about yet."
Later in the interview, Adele explained that she claims ownership over her decision, as well as feeling a lot of pressure to make a decision whether or not to stream the album.
"I'm proud of my decision," she said to Time. "I would have been proud even if the album flopped. I would have been proud because I stuck to my guns, and I think it's really important as an artist that you do that."
Adele is set to perform at the 2016 Brit Awards and was actually the first artist announced on the bill for the ceremony on Feb. 24. All of the nominations for Brit Awards will be announced shortly after the new year on Jan. 14 and the ceremony will take place at O2 in London.
The singer has also just announced a North American tour that spans 56-dates and will travel through music centers Chicago, Seattle, Nashville, Los Angeles, Boston, New York and Austin. She will additionally have multiple night shows in Canada and Mexico, hitting large scale venues during her North American tour such as Madison Square Garden and the Staples Center.
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