Kendrick Lamar has teamed up with Reebok to unveil a new video featuring fellow Top Dawg Entertainment member Jay Rock and West Coast veteran Glasses Malone. The video is about unity and the power of music as a way of bringing people together to try and battle the cycle of violence which has plagued the community that the rappers grew up in.
The video mixes together clips of the two rappers talking about the power of unity with short, slow motion video from a free concert the rappers threw in Compton and footage from the neighborhoods they are trying to change.
"They can't stop us all if we all together," says Jay Rock. He later sums up their goal nicely, "At the end of the day, we're all pushing one thing, and that's unity.
"At the end of the day we all want a brighter future for our loved ones," explains Malone.
Both artists praise Kendrick for his artistry and his will to try and do good in the community.
"Fearless, that's how I can describe my little brother," Jay adds. "With all the things that's going on in our society today with our sisters and brothers being killed, Kendrick Lamar, he has stood up for peace and love in our community."
"I remember him rapping, but he was saying some sh*t that nobody 18 was really saying at the time," explains Malone.
The video contains shots of the new sneaker that Kendrick is pushing out with this video, which is meant to symbolize unity and harmony.
The sneaker with Reebok will drop tomorrow, Jan. 16 with Reebok. Watch the video below.
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