Following his initial partnership with Adidas, where he designed the grey sneaker called the “Yeezy 750 Boost,” Kanye West has signed on for a new line of sportswear, shoes and accessories. The original shoes designed by the “Famous” rapper sell for thousands on eBay since only 9,000 pairs were released. The original pricing of the shoes was $350.
West has some serious goals for the sneakers he will be designing and is aiming for basketball and football players in the major leagues to wear them.
“I’m not just a musician singing in front of a mic, we are running, jumping, we’re getting hurt,” West said to the Wall Street Journal. “We’re in the same arenas that the ballplayers play in."
According to Billboard, there might even be a chain of Adidas and Kanye West retail stores, but it has not yet been confirmed.
“Kanye is a true creator who has the ability to see things others don’t,” The CMO of Adidas Eric Liedtke said in a press release. “We are excited and honored to build a partnership, and eagerly look forward to defining the future together.”
The press release further said, “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what adidas has always been out, empowering creators to create the new.”
West has enjoyed a great deal of success in the fashion world, and his Yeezy 750 Boosts won the “Sneaker of the Year” award at the Footwear News Achievement Awards this past December. The rapper even was his own line of clothing called Yeezy Season 3, which was showcased at a fashion show last February at Madison Square Garden. In addition to a fashion show, it was also a listening party for latest album, The Life of Pablo.
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