Pop dream team Ed Sheeran and Taylor Swift reunite for a soon-to-be hit single. This time around, they've brought Future along for the ride.
A Globetrotting Party
The three young musical titans joined together for Swift's brand new single "End Game," which was released overnight. The video, which sees them take in various eye-catching locations around the world, is one giant party.
Directed by frequent Swift collaborator Joseph Kahn, who shot her infamous "Bad Blood" music videos, as well as the epic "Wild Dreams", "End Game" finds the trio (mostly Swift) tearing it up in Miami, Tokyo, and London.
Never one to shy away from showing off her wealth, Swift dances on a fancy yacht, at an exclusive gentleman's club, and on a picturesque beach.
Although Swift also visits a New Year's Eve shindig in London, she catches up with old pal Sheeran at a karaoke bar in Tokyo. Future, meanwhile, pops up aboard the yacht to lend his in-demand vocals to the track.
The video is the typically glossy, stylized, neon-lit fare Kahn has made his calling card. It's the third cut he's done off Swift's Reputation album, following the mental "Look What You Made Me Do" and the Ghost In The Shell-style "Ready For It."
3 Burgeoning Reputations
Swift's latest album was infamously added to streaming services three weeks after its initial release as a purchase-only product. Reputation was certified triple platinum in the United States and was named the bestselling album of 2017 by Billboard. She's set to tour the country in support of it beginning in May of this year.
Ed Sheeran, meanwhile, had the second bestselling album of 2017 with Divide. He was also Spotify's most streamed artist of the year. He's out on the road from May, too, kicking things off in Ireland before taking in dates in Australia, New Zealand, and the UK.
The two singer-songwriters came under fire for bragging about how good their 2017s were. Swift, in particular, was criticized for her ignorance given the state of the rest of the world.
Sheeran's record label loudly described 2017 as "THE YEAR OF ED SHEERAN" in an email to clients, a move that was seen by many as slightly tone-deaf.
Future, whose star is rapidly rising, released a full-length collaborative mixtape with fellow up-and-comer Young Thug called Super Slimey. It reached the top 8 on the Billboard Hot 100.
He's got a number of summer festival appearances coming up soon, including a headlining spot at Bonnaroo in Tennessee.
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