Zac Brown of the Zac Brown Band performs onstage at the 2014 CMA Festival on June 8, 2014 in Nashville, Tennessee.
Director Cole Cassell opted not to go with visual story telling of the lyrics. Instead, he stuck with the music itself and the feeling of wonderment that comes with it when musicians hit the pocket. ZBB members are joined by guest musician AJ Ghent playing steel guitar and producer Dave Grohl (Foo Fighters lead singer) makes a cameo bringing it all together behind the soundboard.
Grohl sang the band's praises to Rolling Stone, saying, "The band is so good they can be tracked live; we didn't f*ck with computers, we tracked live, four-part harmonies around one microphone. It's rocking. I didn't know what [the band] was [prior to this]. People are like, 'Oh, it's country.' 'No, it's not, it's like the Allman Brothers.' 'No, it's not, it's jam band.' I don't even know what you would call it, it's f*cking great."
The band met Dave at the Grammy Awards last year. Clay Cook told Billboard, "We didn't really know what to expect. We just knew (Grohl) was kind of a cool guy. And we were just trying to break away from our normal fashion (of recording) a little bit. We felt a little bogged down and just wanted to see how he worked and kind of look behind the curtain at that land of Oz, pretty much." He added that rather than track it out and then tweek it with ProTools, they went old school. "You kind of play it about 90 percent well, and they can fix the other 10 percent of it and make it sound great. But you can't do that the way (Grohl) works, so it tapped into the real musicians in us. It was a little bit freeing to me. Some of the guys like to rely on (technology). There was a little bit of fighting, to be honest -- not actual fighting but having to demand more of each musician. But by the end of it everyone was happy and it put us in a great place."
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