Snoop Dogg is now the proud owner of Death Row Records, and one of his first moves for the company is to remove its catalog from online streaming platforms; today, the rapper is ready to explain why he did such a thing.
In February, the legendary rapper announced that he was the new owner of the famed record label. Originally founded by Dr. Dre, Suge Knight, and Michael "Harry O" Harris, the company launched some of the most iconic artists like 2Pac and Dogg himself.
Speaking on the recent episode of "Drink Champs," the rapper candidly opened up why he decided to pull out the Death Row catalog from streaming platforms.
One of the primary reasons was those platforms "don't pay."
"First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don't pay," he told DJ EFN and N.O.R.E. (via NME)
Snoop Dogg then discussed that different platforms earn millions of streams, and "nobody gets paid" aside from the artist's record label.
To do something about the problem, the "Drop It Like It's Hot" hitmaker revealed his next move, saying Death Row will create a platform similar to Netflix, Hulu, and Amazon.
The app, which is yet to be released, will contain music and could be compared to a "metaverse."
Death Row Records History
Per the outlet, the famed record label had several owners over the past decades before it landed on Snoop Dogg.
On February 9, the rapper agreed to a deal with MNRK Music Group to become the new owner of Death Row.
The exact terms of the deal have not been publicized, but Spin reported that the agreement includes all of the label's catalog.
In a press release, Snoop Dogg said he's thrilled about the opportunity to "acquire the iconic and culturally significant Death Row Records brand."
"It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me," he added.
He then expressed his gratitude for the teams at Blackstone, MNRK, and David Kestenbaum, the man who worked with him for months to make the turnover a reality.
Snoop Dogg is not new to the record label as he also kickstarted his career with them in the 90s.
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