Halsey has made quite an impact in the music industry and its artists over the past few days for speaking out against their record label, which they alleged hinders them from releasing music unless they have a viral TikTok moment.
Today, Linkin Park's Mike Shinoda airs out a similar concern, saying artists should spend time creating music rather than generating videos for social media.
Taking to his official Twitter account, the frontman said he's tired of hearing musicians be told that they're not doing enough to create social media content.
I’m tired of hearing musicians be told they’re not investing enough energy in social media content.
— Mike Shinoda (@mikeshinoda) May 23, 2022
"They say they're spending way too much time making little videos to support their careers, but wish they could spend more time making and playing music," the singer explained. (via Loudwire)
Shinoda then wonders how are young artists expected to invest enough time to be good in what they do when they "need to feed all these content channels."
"The time they spent generating mind numbing 'content' might have been at the expense of the best song they never wrote," he concluded.
As of this writing, the singer amassed 5.5k likes on his thread.
Shinoda's latest tweets come a few days after Halsey blasted their record label in a TikTok video, saying their music company won't let her drop a new song that she loves until they fake a viral moment on the platform.
The "Drive" hitmaker said the alleged directive had been imposed despite them selling 165 million records.
"Everything is marketing. And they are doing this to basically every artist these days," they added.
Other renowned musicians have also expressed similar concerns online, including Florence Welch of Florence + The Machines, Ed Sheeran, and FKA Twigs.
The "cellophane" songstress took to her social media to reveal that she got told off by her label for not making enough effort on the platform.
On the other hand, Ed Sheeran shared a video of him eating food with the caption, "When you are supposed to be making promos for your song, but you just really want a snack and you decide that eating a snack can be promo for a song because everyone loves snacks."
Welch also shared a video, saying her label is begging her to make "low fi TikToks."
As of this writing, none of their record labels have publicly addressed the issue.
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