Rina Sawayama just dropped her fiery music video for her latest single, "This Hell," and fans couldn't stop expressing their excitement online.
According to Pitchfork, the British pop star finally released the music video for the first single off her upcoming album "This Hell."
Throughout the four-minute clip, the 31-year-old singer appeared to be getting married unconventionally as many haters expressed their loathing by protesting and bringing placards.
Following the nuptials, Sawayama joined her friends wearing cowboy hats to celebrate in a bar.
Speaking about the music video that was helmed by Ali Kurr, the singer said it was amazing to collaborate with the director again as she was also the director of her previous visuals for "XS" and "Bad Friend."
"We always like to tell engaging stories through film together so this one was about love and community in the face of hatred and dissent," she said in a press release.
The video comes a month after the "Tokyo Love Hotel" songstress released the lead single off her upcoming LP.
"This Hell" was co-written by Vixen, Paul Epworth, and Lauren Aquilina. Clarence Clarity and Epworth also serve as producers.
In early reports, the song is a mix of pop and country music combined with "glam rock riffs and lyrics that are peppered with tongue-in-cheek one-liners shouting out a pantheon of gay icons."
The song referenced some of the most iconic LGBTQIA+ icons like Whitney Houston, Princess Diana, and Britney Spears.
For Sawayama, country music is comforting for her as it is a brilliant way of telling stories.
The gay anthem also has a deeper interpretation of human rights as they are being taken away from minorities because of religious beliefs and judgment.
When writing the song, the "Who's Gonna Save U Now" hitmaker revealed she was specifically thinking about the LGBTQIA+ community.
"When the world tells us we don't deserve love and protection, we have no choice but to give love and protection to each other. This Hell is better with you," she said.
Sawayama will be releasing her sophomore album "Hold The Girl" later this year. She will also embark on a tour that will kick off at Glasgow in October.
The last show will be at the O2 Academy Brixton in London, United Kingdom, on October 26.
Tickets for Rina Sawayama's tour are available via her official website.
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