After a massive fan outrage broke out because of ceiling-high ticket prices for Bruce Springsteen's 2023 Tour, Ticketmaster, the ticketing agency behind the infamous ruckus, has finally spoken out.
Earlier this week, Bruce Springsteen fans are fuming over Ticketmaster's "Dynamic Pricing" scheme, a new program introduced to curb scalpers and the secondary market trade.
While the new ticket scheme showed promise, it backfired as fans protested on social media, even calling Springsteen himself on the expensive ticket prices.
Ticketmaster Speaks Out on Dynamic Pricing for Bruce Springsteen's 2023 Tour
With the growing online protest on Bruce Springsteen's 2023 Tour Ticket Prices, Ticketmaster has finally spoken out but did almost nothing to reduce it.
Instead of removing the "unfair" scheme like fans wanted to, Ticketmaster countered the claims of expensive ticket prices with hard cold statistical data.
According to Ticketmaster, the highly-contested Platinum Tickets only represented 11.2% of the tickets sold for the Bruce Springsteen 2023 Tour.
Calculations illustrate that the other 88.2% of all the tickets were sold at fixed prices - ranging from $59.50 to $399 without taxes and service fees.
Per the ticketing service, the average price of the tickets sold so far since the Wednesday opening sales are around $262, with over half of those under $200.
Ticketmaster did not refute the claims of high ceiling prices that shot up to $5,000, but they confirmed that around 1.3% of total tickets sold are around $1,000.
Based on Variety's assumption, Ticketmaster is "highly unlikely" to scrap the infamous "platinum program" despite the massive backlash it received last week.
Last Friday, reports that price caps were already added on the platinum seats, with only $1000-$2000 instead of the exorbitant $4000-$5000.
What is Ticketmaster 'Dynamic Pricing' Program?
This is not the first time that Ticketmaster has enforced the "Dynamic Pricing" program in huge artists' arena tours and concerts.
Years ago, Taylor Swift and My Chemical Romance's tours were hit with the contentious scheme.
Ticketmaster's Dynamic Pricing program is designed to "devalue" the secondary trade market for ticket resale and scalpers. The Platinum Tickets, which fans have reported shot up to $5000 last week, are given out on places whose demand for tickets has risen.
Comparable to Uber's "surge," the platinum seats are instead placed throughout the venue, giving fans "fair and safe access" to the most in-demand tickets, Ticketmaster says.
Tickets for the Bruce Springsteen 2023 Tour with the E Street Band go live this coming week - with dates for New York, Detroit, Atlanta, and Newark.
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