Kanye West is at it again. He filed for trademarks for some not-so-suitable for-work phrases, which left fans wondering if he's trolling or is it a legitimate business move.
According to reports, West filed a trademark for the word "Tremendez" and "Good to hear from you b***h." This stemmed from a beef he had with Tremain Emory, who is apparently no longer his friend.
After the debut of his highly-controversial shirt that read "White Lives Matter," Emory took to Instagram to call West out.
In his speech during his show in Paris, West used Virgil Abloh as a metaphor. He reportedly accused LVMH CEO Bernard Arnault of being responsible for the death of Abloh, as he was allegedly overworked while he faced terminal cancer.
Emory, creative director of Supreme, was not having it, "I gotta draw the line at you using Virgil's death in your 'Ye' is the victim campaign in front of your sycophant peanut gallery."
"[...] You are so broken. Keep [Virgil's] name out [of] your mouth. [...] You're not a victim, [you're] just an insecure narcissist that's dying for validation from the fashion world," he wrote.
Screenshots
Following his public call-out, West did what he always does- he posted screenshots. The screenshots showed his conversation with the creative director.
He greeted Emory with, "good to hear from you, b***h," which became one of the phrases he eventually filed a trademark for.
"I hated Virgil's designs and you did [too]. If you loved his designs so much, why [are] you and Luke not wearing it head to toe?"
"Christine told me he didn't have cancer, and I believed her. People don't tell me things."
Business Move?
West did not stop there. He went after Emory once again. He uploaded a picture with the word "Tremendez" stylized in the likeness of Supreme's distinctive logo.
In the caption he wrote, "and to Tremain, I'm changing your name [forever.] Tremain's new name as the BLM Officer at Supreme is Tremendez," which became another inspiration behind his trademark filing.
"Companies don't hire creative directors, they fire BLM officers. For all the people that hate you and your weak ass pants and know you only got the job since you were black [...]"
"You don't have the money to make it out of this one alive. This is the worst mistake of your life."
"[...] You broke my heart, Tremendez. I only took you off the streets, Tremendez, only cause you [were] the struggle version of Virgil. You broke my heart, Tremendez."
According to reports, West was seen sporting clothes that featured the word "Tremendez."
Clearly, the 45-year-old rapper is getting his laughs from poking jokes and bullying Emory online. As of this writing, Emory is yet to respond to West's jabs at him.
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