Chris Brown: New Flame
The video begins with a gratuitous shot of a Beats by Dre Pill boombox, with a bikini clad woman listening to the new Brown single with the device. But that's not all the product placement! There's also a skillfully shot frame with Zing Vodka at the start of the clip, because you have to fund music videos somehow.
Mini-commerical aside, "New Flame" has no real concept to it, beyond Brown, Usher and Rick Ross hanging out together, wearing white and singing about a newfound love.
There's Brown, standing by an all-white pool, in white himself, looking hopefully at the camera, hoping to entice his woman. There's Usher, in front of a giant flaming "X" (get it?!), matching Brown's tone and musical efforts perfectly. And there's Ross, surrounding by women and shirtless himself on a throne, rapping the day away.
It's a simplistic clip for the simple love song, and it's all just very pretty. Shady past aside, there's no denying Brown can write a killer ballad, and this music video compliments "New Flame" perfectly.
Watch the music video below:
"New Flame" is the latest single from Chris Brown's forthcoming album, X, which will be released on Sept. 16.
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