Taylor Swift's highly anticipated "The Eras Tour" movie is premiering this Friday, Oct. 13, and experts are already predicting that it will make box office history.
According to the Hollywood Reporter, the "Anti-Hero" singer's concert movie is looking at a global opening that will reach over $100 to $200 million in ticket sales.
The tickets sold in North America alone have racked in $100 to $125 million, meanwhile, the rest of the world might bring in about $50 to $75 million.
As per the news outlet, "Taylor Swift: The Eras Tour" easily became the highest launch for a concert film in history, surpassing any other movies from stars like Katy Perry, One Direction, Justin Bieber, Beyonce, Justin Timberlake, and even Michael Jackson's 2009 "This Is It," which earned $72.1 million domestically and $181.9 million internationally.
'TaylorSwift-Mania' Spreading Across the Globe
One of the reasons the upcoming concert film is such a hit among fans is that Swift is currently on her biggest tour yet, "The Eras" tour.
She just finished the first North American leg of the tour, and is about to set out for the Latin American leg of the tour, before proceeding to Australia, Asia, and Europe next year.
As per Greg Marcus, who has been involved in the movie business for years, he thinks "The Eras" tour movie has ushered in unprecedented demand when it comes to concert films.
"This is different," he told the Associated Press. "Take your phone out. Take selfies. Dance, sing, get up, have a good time. We want to create an atmosphere."
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Taylor Swift Partners with AMC
For several countries, like the United States and Canada, Swift has partnered with AMC Theaters.
The movie was completely produced by Swift herself who shared it on her social media platforms, which proved to be sufficient promotion because it even caused the AMC website to crash on the first day of ticket sales.
According to reports, 43% of the ticket sales will go to the theaters, while 57% will be split between Swift and AMC.
"It seems like, right now, there are no rules when it comes to being successful," said Paul Dergarabedian, a social media analyst, referring to Swift's usage of social media to promote her concert film.
"It really opens up the idea that other types of content can play really well in a movie theater."
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