On Friday, G-Unit released their fourth music video in the past three months, part of a market overload strategy that seems to be working.
"Watch Me" follows "Nah I'm Talkin Bout," "Come Up," and "Ahhh S--t" in the hip-hop group's summer of rap visuals.
50 Cent and co. just released their first new music — EP The Beauty of Independence — in six years, and already have plans for a new EP next month, but the focus (for today, anyway) is the new video.
The lyrical content is pretty unremarkable, and the visual is mostly stagnant with little to no innovation.
"One-hundred bottles, give me every bottle in this bitch," Young Buck raps. "Where she at? / I want every model in this bitch / Blow the check, these h--s wanna know just who I am / Takin' pictures, trynna do it for they Instagram."
Peep the vid:
The group confirmed that their new EP, titled The Beast is G-Unit, is set for release some time in October.
This news comes a little more than a week after the release of the group's most recent EP, The Beauty of Independence. In an interview with Los Angeles Leakers, 50 Cent explains how The Beauty of Independence and The Beast is G-Unit were conceived as two halves of the same work.
"It's broken into two pieces," he said. "The Beauty is the first half, The Beauty of Independence, and then The Beast is G-Unit, the second half."
Though there are just six tracks on The Beauty of Independence (it's unclear how many will be included on The Beast is G-Unit), the group estimates that they recorded close to 40 songs for the project.
These two EPs serve as a sort of comeback for G-Unit, whose last studio album T.O.S. (Terminate On Sight) was released back in 2008.
"I got something to prove, we're gonna make some music," 50 said regarding G-Unit's comeback. "Music still means a lot. It's not about money...it's about relevancy, to have music that really means something in this time period."
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