Aside from being a very talented musician, Billie Eilish has also been a fashion icon within her fanbase as she constantly switches her style from edgy to glamorous. More recently, the singer partnered with a luxurious fashion brand to not only promote a new line of products but also to save the environment.
According to Billboard, the "What Was I Made For" hitmaker was announced as the face of Gucci's new campaign to debut the premiere of the brand's latest "Demetra" product.
In a video posted on the brand's official Instagram account, Eilish could be seen rocking some outfits by the luxurious brand featuring their latest product.
GG + Billie. @billieeilish for the new campaign spotlighting the #GucciHorsebit1955 asymmetrical bag in Demetra—Gucci’s innovative animal-free material crafted in-house with 75% plant-derived raw material sources. Discover more https://t.co/5xrD9JX857 pic.twitter.com/MRI8A5iAgs
— gucci (@gucci) October 30, 2023
She wore her signature hairstyle, but instead of neon green, she opted for red this time. In the clip, which featured the song "What Was I Made For," the singer could be seen having fun while modelling the fashion items.
There were also photos of the campaign which showed her smiling.
Gucci New Product Modeled by Billie Eilish
Per the outlet, the new collection of handbags, their classic Horsebit 1955, is available in two designs. The first one features their classic print and brown leather details, while the second one is entirely black.
The latest collection is a move towards saving the environment as the Demetra material is made out of 75% plant-derived raw material.
Based on the brand's website, the black faux leather one is priced at $3,500 while the printed one is available to purchase for $3,200.
Billie Eilish is Environmentally Conscious
It appears that Eilish is the perfect public figure to represent the latest products as she is environmentally conscious herself.
Throughout her career, the musician has made several moves to advocate for the betterment of the planet.
A few months ago, she became a part of Vogue's conversation with climate activists. She is also a partner of the brand Reverb, which pushes Eco-villages, and free water stations at her tour locations.
According to Live Kindly, Billie Eilish is a vegan herself and doesn't consume any meat or animal-related products. She has been practicing a vegan lifestyle since she was 12 years old.
The reason why she started changing her lifestyle at an early age was because of her discovery regarding the meat and dairy industries.
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