Since rumors surfaced linking Taylor Swift and Travis Kelce, their romance has significantly impacted NFL culture.
A PR expert declared it "probably one of football's best moments in years."
September saw speculation about a possible connection between these two stars, which was later confirmed when they made their relationship public.
Taylor Swift and Travis Kelce Romance
Taylor, 33, has demonstrated her allegiance to Travis, 34, by attending multiple Kansas City Chiefs games. She recently ventured to Argentina for a gig on his "Eras" Tour and even modified the words of one of her songs to revere their fresh relationship while he was there in Buenos Aires.
Since the start of their passionate romance, it's been clear that their relationship has significantly affected professional football.
When the "Style" singer was spotted attending a Chiefs game in late September, sales for Travis Kelce's jersey skyrocketed.
In fact, according to Fanatics, a sports merchandise company, sales for Kelce's number 87 Chiefs jersey increased by nearly 400%.
Interestingly, Bloomberg has reported that NFL viewership experienced an upsurge of 6% through November 6.
An Expert's POV
The Sun recently sat down for an interview with the chairman of the Los Angeles-based firm Reputation Management Consultants, Eric Schiffer, to discuss the influence of Travis Kelce and Taylor Swift on the National Football League (NFL).
Although the Kelce family has undoubtedly been immensely proud of Travis' accomplishments, they may suggest he take a step back and lessen the intensity.
Donna Kelce and her son have had excellent support from various celebrities, including Taylor Swift, and it has even resulted in on-air shoutouts during NFL games.
According to the PR guru, the "Anti-Hero" singer's celebrity can be overwhelming for anyone, particularly those who already have some fame, and even more so when it leads to unwanted attention. Thus, they may have decided to take a step back.
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Eric further commented that the NFL couldn't pay for this kind of marketing.
"It is focused primarily on young women, many of whom are being exposed to football for the first time. This gives them a fresh perspective on the sport.
The National Football League (NFL) has even made Taylor Swift the face of their former Twitter page for 42 days.
According to the expert, the organization will find a way to promote this sweet romance between showbiz starlet Taylor and Chiefs tight end but still ensure respect for both parties.
Taylor's connections with other football wives, such as Brittany Mahomes, have created a bond beyond the NFL.
He further explained that not only have these ladies been spotted out together on occasions, but they have also shown their support for the players by attending Chiefs games as a united front.
"You're taking a brand that's so trusted with Gen-Z and younger Millennials and you're turbocharging it and giving it legs for the future as these young women and fans grow older," the marketing expert said. "This is a positive association."
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