Ariana Grande is one of this generation's greatest pop stars. Taking a break from music after releasing her highly-acclaimed "Positions," Grande took a deep dive into musical theatre and film when she was cast as Glinda in "Wicked."
Ever since, Grande has been very elusive in the media, only appearing in paparazzi photos and videos as she went through scrutiny during her recent divorce and relationship with Ethan Slater.
Earlier this year, Grande also reportedly split up with her former manager, Scooter Braun, following an exodus of their artists from SB Projects.
Now, Grande has finally signed a new deal with another management company.
Ariana Grande New Manager
According to a Billboard report, Ariana Grande has signed with Good World Management, a newly-launched management firm.
"[Ariana] likes that [Brandon] understands her on a different level and between acting and music, she has a lot coming up and is excited to have found a new support system to help her execute her plans," a source dished out.
Meanwhile, another source said that Grande wanted to focus on her art and put her artistry and vision before anything else.
"He is the perfect person to help her execute her visions for this next chapter of her life and career," another source revealed to the publication.
Good World Management is managed by film producer Brandon Creed. Since July 2023, Creed has managed to sign in Mark Ronson, Troye Sivan, Normani, and Charli XCX. Bruno Mars and Lizzo were also former clients of Creed.
Demi Lovato was also notably signed into the new management firm following her exit from Scooter Braun's management.
Ariana Grande Leaves Scooter Braun
In August 2023, rumors swirled that Ariana Grande had left Scooter Braun's SB Projects. At first, a source debunked the claim.
"All of Scooter Braun's clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO," a People Magazine source said." People are spreading rumors based on what they know, but they are off. Scooter's team at SB Projects are still handling both Justin [Bieber] and Ariana as they work through what this new structure looks like."
However, a separate source claimed that Grande has "outgrown" Braun and is "excited to go in a different direction."
© 2024 MusicTimes.com All rights reserved. Do not reproduce without permission.
