Why Netizens Worry Ariana Grande Might End Up Like Normani After Switching to New Management

Why Netizens Worry Ariana Grande Might End Up Like Normani After Switching to New Management
VALERIE MACON/AFP via Getty Images, Kevin Winter/Getty Images

Ariana Grande has a new manager-Brandon Creed, who also managed other artists like Normani, Bruno Mars, Lizzo, Troye Sivan, Charli XCX, and more.

After being under his management for over a decade, the "Positions" singer left Scooter Braun's SB Projects in August.

A source revealed information regarding Grande's new management run by Creedn, Good World Management: "[Ariana] likes that [Brandon] understands her on a different level and between acting and music, she has a lot coming up and is excited to have found a new support system to help her execute her plans.

"She wants the focus to be her art and he puts her artistry and vision before anything else," adds another source. "He is the perfect person to help her execute her visions for this next chapter of her life and career."

Ariana Grande Teasing New Music

When it was first announced that Grande's new manager also handles NOrmani, netizens expressed their worries and frustrations, after all, the former Fifth Harmony singer has not released any new projects in quite a while.

"Normani," one wrote with a bunch od skull emojis. "Oh, we never getting that album."

"She just can't stop making bad decisions bro."

"Oof, best of luck to her," another added, addressing the "Dangerous Woman" singer.

Meanwhile, other X (formerly known as Twitter) users reassured the others by noting that other artists managed by Creed have been releasing music and earning a lot of success, like Sivan, who recently dropped his third studio album, "Something to Give Each Other."

"Y'all I don't think there's anything to worry about.. he will prioritize taking Ariana seriously because she is the one generating revenue for the management."

"Okay let's calm down. Troye is having the second biggest era of his career [right now] only after 'Blue Neighborhood' and Charli also had his BIGGEST era last year with 'Crash' so he is clearly doing something correctly."

Normani Releasing New Music Soon

According to reports, Normani recently inked her management deal with Creed in August, and shortly after that, she announced that there would be "new music on the horizon."

Normani was formerly managed by S10 Entertainment, and during her stint with them, she managed to release her hit song "Motivation," however, after that, there was static silence.

Many laments about the lack of releases from the singer. As of this writing, the "Wild Side" singer has not revealed any further information about an upcoming project.

Tags
Ariana Grande, Scooter Braun
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