• Knife Party's Album 'Abandon Ship' Leaks 3 Weeks Early on iTunes [LISTEN]

    There is one last twist in the long and arduous journey for Knife Party's long-anticipated and delayed album "Abandon Ship." Just when it seemed like the album when all set and ready to go with a special marketing plan in place, the album sprung a leak and was put on iTunes three weeks early, causing it to shoot instantly all the way up to No. 3 on iTunes's overall album charts in the United States, No. 2 in Australia and No. 4 in the U.K., according to Mixmag.Often times artists purposefully "leak" songs as a way of building hype for an album for another project, but this appears to be an accident that went well for Knife Party and Big Beat/Atlantic.The album was scheduled for release Nov. 24, the same day as David Guetta's sixth artist album "Listen." A full slate of promos was set up over the next few weeks, including an album premiere on Thump and then a special album feature and interview with Zane Lowe on BBC Radio One. With the album out now, three weeks early, it does not seem like pre-album marketing is necessary anymore.
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