Rihanna is gearing up for the release of her upcoming haircare line, Fenty Hair. To promote her latest business venture, the singer ditched her wig and went natural.
Over the past few weeks, the "Only Girl in the World" hitmaker has been rocking different blonde-colored hairstyles like her short bob for the trailer of Fenty Hair and her long braids when she trolled her fans with the "I'm retired" t-shirt.
However, this time, the beauty mogul embraced her natural curls when spotted out and about in New York City.
Rihanna with her natural hair in NYC today 🤍 pic.twitter.com/xwiHJ1is4b
— 𝖌𝖆𝖇 (@gabgonebad) June 9, 2024
The singer was photographed wearing a brown fur coat, a gray tank top, and pants. She completed her look with big hoop earrings, sunglasses, and a Louis Vuitton bag.
Her hair looked completely different from her previous hairstyles. It wasn't styled at all; rather, she let her honey-colored curls be the star of her look.
"You know how much switching my hair up matters to me. I've had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!" she wrote in the caption.
In the teaser video, the advertisement featured different people of all ages, colors, and various hair textures.
Rihanna's Fenty Hair will launch on June 13, 2024, but fans can pre-register on the brand's official website.
As of this writing, only one product is being advertised on the page: Replenicore-5, a shampoo that aims to repair hair damage with natural ingredients such as Barbados gooseberry, upcycled jackfruit extracts, amino acids, green tea extracts, and hydrolyzed vegetable protein.
In other updates about Rihanna, the musician has not announced anything regarding new music. Her last album, Anti, was released in 2016.
She made a brief comeback in 2022 with the release of "Lift Me Up" as part of Black Panther: Wakanda Forever's official soundtrack.
Rihanna seemingly trolled her fans last week when she was spotted wearing a t-shirt that reads, "I'm retired" when spotted in New York City.
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