Formerly the event company Dayglow, Life In Color has announced the full lineup for its largest event yet. Expanding to a two two-day format this winter on December 26 and 27 Miami for the first time ever, LIC will be taking over Sunlife Stadium in Miami with a huge roster of DJs and an expected turnout of 60,000 fans.
The lineup will include big names like Kaskade, Diplo, Bingo Players, Madeon, Nervo and Carnage. In a slight twist to the lineup, Juicy J will be joining the vast list of DJs, who fits with his recent parlay into dance music alongside Ty Dolla $ign, Wiz Khalifa and Kill The Noise for the Teenage Mutant Ninja Turtles movie.
The world-renowned paint party got its start in Florida before expanding globally in Europe and Asia. It was acquired by SFX Entertainment in 2012 as part of the company’s initial buying spree and has since expanded with bigger events including a halftime show for the Champions League Cup Final in Miami.
Staying with their roots in Miami, the upcoming winter two-day festival is their biggest yet. They are also adding an arts element that goes beyond the painting of half-naked bodies. Life In Color has teamed up Arts For Learning and artist David Garibaldi to create and sell art for a good cause.
According to the press release, the festival will hold a silent auction for all the art created during the promotion campaign running up the full lineup announcement, like the one you see above for Kaskade. “Arts For Learning is the largest organization in South Florida solely dedicated to connecting professional visual and performing artists to children and educators.”
Life In Color has created its own niche in the events marketplace and they are betting that fans will be up for a two-day paint party. We will see if that pays off, though it helps to have their lineup. Check out the full lineup on the LIC website.
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