Moby, born Richard Melville Hall, has announced that he will be donating all profits from Little Pine, the vegan restaurant he recently opened in the Los Angeles neighborhood of Silver Lake, to animal welfare charities. Those organizations include People for the Ethical Treatment of Animals (PETA), The Humane Society of the United States, Farm Sanctuary, Animal Legal Defense Fund and Sea Shepard among others, Billboard reports.
The restaurant's reps explained to Eater that the decision not to pocket a penny of profit comes straight from the multi-talented music mogul himself. The acclaimed electronic artist told the publication in a statement: "Opening little pine was never meant to be a conventional entrepreneurial endeavor. I want it to represent veganism in a really positive light, and also to support the animal welfare organizations who do such remarkable work."
Although the decision to go 100% nonprofit is certainly made easier by the millions Moby has put in the bank after making a name for himself as one of the most important dance music figures of the 1990s and selling over 20 million albums worldwide, this display of passionate dedication as an animal rights activist is no less charming.
The producer-turned-restaurateur is committed to maintaining his Mediterranean-inspired, 100% organic vegan menu, regardless of the restaurant's financial situation. "I would rather honestly have a restaurant that is 100% organic and loses a little bit of money, than serve compromised food that makes money. I don't see the point in serving anything that I wouldn't have in my house," Moby explained in a recent interview with the Los Angeles Times.
That nonprofit, organic vegan vibe permeates every aspect of Little Pine, including the playlist. In the aforementioned interview with the Times, Moby confirmed that the eatery's soundtrack is not a loop of his own greatest hits, nor can diners expect to hear one of his DJ sets while sitting down to a meal of vegan stuffed shells: "I'm known for being associated with the dance world, but there will be no banging EDM tracks in here."
Instead, the restaurant's soundtrack is a collaborative playlist featuring contributions from the entire staff, evolving from classical and old-school jazz during early-morning breakfast hours to something a bit more modern in the afternoons and evenings.
That being said, much of his discography would actually be thematically-appropriate considering the emphasis on animal welfare. Watch the lyric video for "Almost Home," featuring a number of cats and dogs that were in need of homes at the time when he created after a visit to the Best Friends Animal Society in LA back in 2013, below.
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