Regardless of whether you're a dog person or a cat person, you'll find something to love when you watch the new, two-minute video starring Bon Iver. The clip is actually a commercial for both the Keep shoe company and the Best Friends Animal Society, that flows over with adorability. But we'll get to that in a sec.
Best Friends is home to the largest sanctuary for abused and abandoned animals in the country, and Keep and Justin "Bon Iver" Vernon found a way to help raise some funds for it. Vernon designed a signature shoe for the brand, tan with a distinctive black fish skeleton on the toe. All the profits from the shoe would go toward Best Friends (Keep's products are also all vegan friendly, another reason why the campaign makes sense).
So the video: It features Vernon skateboarding and stuff, but more importantly, it features two big black labradors and four orange cats (three kittens!) doing adorable things. The dogs run and relax in the sun, while the kittens nap, explore the big world around them and bat at each other's faces. All the animals featured are residents of the Best Friends sanctuary, and we want them. The dogs are named Toni and BB, and the cats are named Toots, Teca, Orange Roughy and...wait for it...Peanut Butter Face.
Vernon himself adopted his two cats, Melmon and Flo, from Best Friends and was looking to chip in. The best part, well aside from the name Peanut Butter Face, is that the shoes cost only $75. The website also features a picture of one kitten sitting in the advertised shoe.
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