UK producer Gold Panda has released the music video for the latest single "In My Car" from his upcoming album Good Luck and Do Your Best.
The video leaves the fireworks and big production at home for something honest and more at home to Gold Panda. It films him in his hometown of Chelmsford in the UK chilling with his grandma, spending the day doing a variety of activities. He shows her some of the ways he makes beats on sequencers and synths, they go observe bees, make food together, drive in his car, presumably, grab some coffee and apple pies at McDonalds and end up at some sad looking music venue where there is absolutely nothing going on.
The video was filmed by Rob Brandon, who was asked to come and get an intimate look at Gold Panda's life and his grandmother Lakhi Shiner.
"I asked Rob to just come and film us (my gran and I) being boring. But now, when I watch it back, it doesn't seem mundane at all. It seems actually really nice and sweet," said Gold Panda in a statement. "I was thinking about all this cool stuff we could do, slow-mo shots, what outfit I could wear, maybe an explosion and who could be in my crew. But real life is exciting enough; you just don't see it when you're in it."
Rob spoke about what he was trying to convey with the realism in the video. "I think Derwin and myself are both in an artistic place that is quite real and honest and appreciative and we wanted to shoot a film that reflects that. We both have an odd relationship with Chelmsford and we tried our best to try capture that without being contrived about it."
Gold Panda's album Good Luck and Do Your Best will be released on May 27 via City Slang. Pre-order a copy here.
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