J.C. Penney and Blake Shelton

On July 3, 2014, the J.C. Penney Company, Inc. announced that it is sponsoring Blake Shelton’s 2014 "Ten Times Crazier" tour. Blake has been a JCPenney Cares Ambassador for the past two years, using the partnership to raise awareness and support for America’s troops and military families through donations to the United Service Organizations (USO) and to highlight the retailer’s "round up" efforts supporting the USO.

In July 2012 and December 2013, JCPenney customers were asked to round up their JCPenney purchases to the nearest dollar to support the USO. With help from its customers, JCPenney has been able to raise more than $5 million for the USO.

In a press release, Debra Berman, senior vice president of marketing for JCPenney, talked about the partnership, saying, "JCPenney has a long standing relationship with the USO and we’re thrilled to continue to work with Blake to show our combined passion and dedication to our incredible military men, women and their families."

During the four month long "Ten Times Crazier" tour, JCPenney and Shelton want to raise awareness and funds though a tweet-to-donate social media campaign inviting shoppers and fans to use #JCPandBlake4USO and tag @JCPenney in their social media posts. For every post, JCPenney will donate $1 to the USO, up to $200,000. JCPenney will promote the campaign with a PSA video featuring Shelton that will air before each concert.

For the 4th of July holiday, JCPenney will offer extra support to our troops by offering an extra 20% off to all current and former military personnel and family members. The coupon can be found at jcpenney.com/military and will be valid for store purchases from July 2-6.

"Our troops are out there every single day protecting our country and I’m proud to do my part with JCPenney to support and salute them for everything they do," said Blake Shelton. "I’m just blown away by their spirit, determination and loyalty to our country, and this is just one way to say thank you to them."

As a presenting sponsor of Shelton's tour, Blake's fans and JCPenney shoppers will also be treated to several pre-show and in-concert activities, including tour bus visits, at select JCPenney stores in the following concert areas:

July 19 - Lombard, IL - Yorktown Shopping Center
August 1 - New York, NY - Newport Center
August 2 - Darien Center, NY - Batavia City Centre
August 29 - Charlotte, NC - Carolina Mall
August 30 - Orlando, FL - Orlando Fashion Square
September 4 - Albuquerque, NM - Coronado Center
September 5 - Phoenix, AZ - Christown Spectrum
September 6 - San Diego, CA - Chula Vista Shopping Center
September 11 - Fresno, CA - Fresno Fashion Fair
September 12 - Sacramento, CA - Yuba Sutter Mall
September 13 - Mountain View, CA - Cupertino Square
September 18 - Spokane, WA - Northtown Mall
September 19 - Tacoma, WA - Tacoma Mall
September 25 - Boise, ID - Boise Towne Square
September 26 - Salt Lake City, UT - Valley Fair Mall
September 27 - Denver, CO - The Shops at Northfield Stapleton
October 4- Los Angeles, CA - JCPenney (store location TBD)
October 5 - San Bernardino, CA - Victoria Gardens

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Blake Shelton