Charli XCX is making another serious run at the pop radio charts.
Her smash hit "Fancy" focused primarily on rapper Iggy Azalea, but much like Top-10 hit "Boom Clap," all the attention is on Charli in her new video "Break The Rules."
The visual has a clear school theme throughout, supported by the following lyrics:
I don't wanna go to school
I just wanna break the rules
Boys and girls across the world
Putting on our dancing shoes
Going to the discotheque
Getting high and getting wrecked
I don't wanna go to school
I just wanna break the rules
Charli and her friends ditch school in favor of strutting around the stadium bleachers. They get on a bus, which inexplicably takes them to a lingerie store. Somehow, several hours pass inside the store before the girls arrive back at school for the big dance.
That's where the British star steals a microphone from some poor female-fronted band and then leads a raucous sing-a-long before the chaperone (played by Rose McGowan) pours pink slime all over everyone.
Sweet.
Our own Caroyln Menyes broke down the audio side of things when the single was released on Aug. 18:
"Break The Rules" starts off with a seedy bassline, with XCX creepily crooning about the merits of electric lights, with layered vocals adding to the song's momentum. The bass soon gets accompaniment from a drum maching, ever driving the single forward.
As the label's announcement points out, where "Break The Rules" shines is through its anti-2014 pop post-chorus. After XCX declares that she will not, in fact, attend school (and will instead dance away at the discotheque), most songs would go into an explosion of EDM noise, but "Break The Rules" does exactly as its title suggests and goes into a grooving, '90s-style musical break.
It works in all the right (and wrong ways) as a defiantly wonderful new pop single, just in time for those back to school Walmart specials.
Check out the video:
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