U2 and Apple are not done working together, not by a long shot. According to new reports and a TIME magazine cover, the Songs Of Innocence band and the tech giant are collaborating on a new music file format that will help to combat the ever-prevalent problems of indifference toward buying new music, piracy and streaming.
According to a forthcoming TIME cover story, U2 and Apple are working on a new file format that will be too enticing for music fans to ignore. Bono told the magazine that "he hopes that a new digital music format in the works will prove so irresistibly exciting to music fans that it will tempt them again into buying music-whole albums as well as individual tracks."
U2 were quick to point out that the new, irresistible and secret file format won't just benefit major musical acts like them but will help those who don't make millions upon millions of dollars on the tour and merchandising circuits.
"Songwriters aren't touring people," Bono said. "Cole Porter wouldn't have sold T-shirts. Cole Porter wasn't coming to a stadium near you."
Further details about the new file formant remain largely unknown, but Billboard reports that it will be an "audiovisual interactive format for music that can't be pirated." The file format will blend together album artwork, photography, lyrics and music to be played on devices such as iPads and iPhones.
If the new format is able to come to fruition, it will be unveiled alongside U2's next studio album, which is due in roughly 18 months.
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