Gucci Mane and his wife Keyshia Ka'oir revealed their latest venture, establishing the record label So Icy Millionaires.
The pair is shaking things up by offering a generous $2 million contract to a deserving male and female artist to catapult them into stardom.
According to Allhiphop, on July 4, Mane and Ka'oir showcased stacks of $100K through a social media video designed to attract aspiring talents to their new label.
The "Wake Up In the Sky" rapper said, "I got a million plus some extras that I'm still counting up for the female artist. That's what I'm willing to invest in my next superstar because I'm starting a whole new label, fresh; So Icy Millionaires. So, who wants to join my new label because I'm looking for my next male superstar."
Ka'oir echoed her husband, saying, "I got a million plus some extras that I'm still counting up for the next female artist."
An increasing belief online suggests a curse surrounds Gucci Mane's current label, 1017 Records. Recent reports revealed the tragic passing of an Atlanta rapper, Enchanting, marking the seventh artist signed with him to experience tragedy.
She tragically lost her life in June 2024 due to an overdose that ultimately led to her being placed on life support. Enchanting, a 26-year-old artist known as Channing Nicole Larry, had been under contract with Gucci's record label.
Who wanna be the next #SoIcyMillionaire pic.twitter.com/CpPUsWA1OM
— Gucci Mane (@gucci1017) July 5, 2024
READ ALSO: Former 1017 Rapper Enchanting Dead at 26: Late Hip-Hop Star's Reported Cause of Death Revealed
Social media users mocked Mane's announcement in a Reddit thread.
"If you sign you either gon die or go to jail," said one person on Reddit, while another person responded, "He came to terms with 1017 being cursed."
A third wrote, "Gucci label cursed he don't care about his artist like that."
"He basically asking who wants to be Un-Alived," said another commenter.
"He can rename the Ts all he wants; nobody wants to sign to him," said another, while a sixth user wrote, "I'll rather sign to Birdman. All I would have to worry about is him not paying me. I'll still be alive, though."
The journey of artists under 1017 Records has been marked with unfortunate encounters not only with death, but with the prison system, illustrating a recurring pattern rather than mere coincidence or correlation.
On the podcast "Frosty Riches," Mane and Ka'oir aim to carve out a new path and leave behind the challenges that haunted 1017 Records. Opening her podcast boldly, Ka'oir directly confronted Mane, questioning, "Why all your 1017 artists keep going to jail?"
The "Big Booty" rapper responded, "I was one of those type of artists. I was always going back and forth to jail. I try to help those artists that I feel I see a lot of myself in." He added, "But I feel like if I'm not helping them, who else is going to help them? Nobody says that part of the story."
Among those 1017 artists in prison are Pooh Shiesty, Foogiano, Ralo and Hoodrich Pablo Juan.
READ MORE: Gucci Mane Defended by Wife After Fans Blame Him for Rapper Enchanting's Death
