• Dakota Johnson Talks '50 Shades Darker' and New Director

    Despite having a powerful opening weekend in the box office, 'Fifty Shades of Grey' received mixed reviews from both critics and fans of the book. Topping best-seller lists around the world, the 2011 erotic novel of the same name has taken readers by storm with its introduction to the taboo world of BDSM (bondage, dominance and submission and masochism). As the makers of the sequel, 'Fifty Shades Darker,' prepare for production, the trilogy's leading lady, Dakota Johnson, spilled the beans to Empire about the film and its new director.

  • 'Fifty Shades of Grey' Opening to Lukewarm Reviews

    Tomorrow, Feb. 13, "Fifty Shades of Grey" will open in theaters nationwide, and if the plethora of reviews rolling in are any indication, there are going to be a lot of disappointed fans. We already know that in order to snag that R rating the BDSM scenes detailed in the book were going to have to be completely watered down. That means that in order for fans to leave the theater feeling satisfied, the chemistry and connection between Jamie Dornan and Dakota Johnson, who portray Christian Grey and Anastasia Steele, better be dead on. Unfortunately, according to all the early lukewarm reviews, it is not there.

  • 'Fifty Shades of Grey' on Track to Open to $60 Million Over Four Days

    "Fifty Shades of Grey" is this close to finally rolling into theaters just in time for Valentine's Day, and early indications are that it is going to have a pretty good opening weekend. As of right now, the film based on the hugely popular book series by E.L. James is on track to open at about $60 million. According to a report by "Variety," if it does that over four days, then the film will already be considered a profitable success.

  • The New 'Fifty Shades of Grey' Trailer Uses Its Own Popularity to Sell Itself

    The film release of "Fifty Shades of Grey" is now less than two weeks away, so of course it bought commercial air time during last night's Super Bowl to remind viewers that Christian Grey's arrival is imminent. While there was much new visually, the new trailer has certainly taken a new approach to make people curious. Basically, "Fifty" used its own popularity to sell itself, said Yahoo.

  • Dakota Johnson Says Her 'Fifty Shades of Grey' Character is a Feminist and Jamie Dornan Was Very Protective

    We're only a few short weeks until the moment when Fifty Shades of Grey will finally make its grand debut in theaters and then we'll all definitively know whether or not the film adaptation does the book justice. Needless to say, both Jamie Dornan and Dakota Johnson are doing loads of interviews to promote the film. They are also both covering the March 2015 issue of Glamour and the interview that accompanies it is pretty revealing.

  • Dakota Johnson Is Commemorating Her Role in 'Fifty Shades of Grey' by Covering 'Vogue'

    Since the hotly anticipated "Fifty Shades of Grey" is getting ready to roll into theaters Feb. 13, we can expect to see its stars — Jamie Dornan and Dakota Johnson — everywhere to promote it. Apparently a lot of faith is being put behind Johnson that she will morph into a real "it" girl just like Kristen Stewart did after "Twilight" first dropped. That hopeful notion is probably the main reason why Johnson has been chosen to cover the February issue of "Vogue."

  • Third 'Fifty Shades of Grey' Trailer Drops — Do You Think the Chemistry Is Strong Enough?

    The powers that are working behind-the-scenes to promote Fifty Shades of Grey are really doing their best to convince us that we need to hit the theaters next Valentine's Day to catch the films' premiere. A third clip has dropped giving us another glimpse of Jamie Dornan and Dakota Johnson on camera together as Christian Grey and Anastasia Steele. The 43 second teaser ends with Dornan uttering the infamous sentence, "Do you trust me?" inevitably drawing viewers into that moment and thinking about what comes next.

  • Jamie Dornan Heats Things Up in New 'Fifty Shades of Grey' Teaser Clip

    It has been a little while since Fifty Shades of Grey has generated good press so the powers-that-be decided to drop a little teaser clip today that's bound to make people forget that there could be anything at all wrong with this film. Jamie Dornan may not have been your first choice to play Mr. Christian Grey but they certainly do know how to set the tone and make him smolder on camera- probably without even trying. This clip includes his muscles, Grey's tie rack and then his extended hand as if he's inviting us to come along for the ride. That's it and it works.
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