The New 'Fifty Shades of Grey' Trailer Uses Its Own Popularity to Sell Itself

The film release of Fifty Shades of Grey is now less than two weeks away, so of course it bought commercial air time during last night's Super Bowl to remind viewers that Christian Grey's arrival is imminent. While there was much new visually, the new trailer has certainly taken a new approach to make people curious. Basically, Fifty used its own popularity to sell itself, said Yahoo.

The clip reminds us that the previously released trailers have been viewed more than $250 million times and the erotic book has sold more than 100 million copies. Surely all of those intrigued people expressing interest in this film can't possibly be wrong, right? Well, that is what the producers and studio are hoping you are thinking. They want you to feel like you are really missing out on something huge if you do not at least test the BDSM waters that Fifty Shades of Grey will be diving into.

Check out the clip below if you have not already seen it and tell us your thoughts. Are you anxious to check out Jamie Dornan and Dakota Johnson as Grey and Anastasia Steele, or are you going to wait until those critical reviews are in first? It seems that a lot of people will be waiting for an official green light from a review before they decide to plunk down the cash to see this in the theater. If those reviews are not good, then many fans of the book will want to skip the movie in favor of whatever imprint the book series left on them.

How do you think this is going to end up? Will Dornan and Johnson's careers skyrocket, or are they going to both end up wishing they passed on this film? Tell us your thoughts in the comments section below.

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Trailer, Film, Valentines Day, Jamie Dornan, Anastasia Steele, BDSM