• 'Fifty Shades of Grey' on Track to Make $81.7 Million, Breaking Box-Office Record for Presidents Day Weekend

    It seems that the curiosity over whether or not the film adaptation of "Fifty Shades of Grey" would live up to the book series has amounted to box office success as E.L James's first installment of the series has had the biggest Presidents Day weekend opening in history. Thanks to Jamie Dornan and Dakota Johnson breathing life into the characters of Christian Grey and Anastasia Steele, the film has raked in almost $81.7 million since last Friday, Feb. 13.

  • 'Fifty Shades of Grey' on Track to Open to $60 Million Over Four Days

    "Fifty Shades of Grey" is this close to finally rolling into theaters just in time for Valentine's Day, and early indications are that it is going to have a pretty good opening weekend. As of right now, the film based on the hugely popular book series by E.L. James is on track to open at about $60 million. According to a report by "Variety," if it does that over four days, then the film will already be considered a profitable success.

  • The New 'Fifty Shades of Grey' Trailer Uses Its Own Popularity to Sell Itself

    The film release of "Fifty Shades of Grey" is now less than two weeks away, so of course it bought commercial air time during last night's Super Bowl to remind viewers that Christian Grey's arrival is imminent. While there was much new visually, the new trailer has certainly taken a new approach to make people curious. Basically, "Fifty" used its own popularity to sell itself, said Yahoo.

  • Dakota Johnson Says Her 'Fifty Shades of Grey' Character is a Feminist and Jamie Dornan Was Very Protective

    We're only a few short weeks until the moment when Fifty Shades of Grey will finally make its grand debut in theaters and then we'll all definitively know whether or not the film adaptation does the book justice. Needless to say, both Jamie Dornan and Dakota Johnson are doing loads of interviews to promote the film. They are also both covering the March 2015 issue of Glamour and the interview that accompanies it is pretty revealing.

  • Jamie Dornan Isn't Sure What to Expect Once 'Fifty Shades of Grey' Hits Theaters

    Jamie Dornan might be on the verge of something really huge, and he is the first to admit that even he does not know what to expect once "Fifty Shades of Grey" finally premieres in theaters. The actor is covering the latest issue of "Variety" and discloses a bunch of interesting little nuggets for fans. Like the fact that he actually met with Robert Pattinson to discuss what it is like to star in what could become a huge franchise. Dornan said the two ended up getting drunk together and bonded that way.

  • Dakota Johnson Is Commemorating Her Role in 'Fifty Shades of Grey' by Covering 'Vogue'

    Since the hotly anticipated "Fifty Shades of Grey" is getting ready to roll into theaters Feb. 13, we can expect to see its stars — Jamie Dornan and Dakota Johnson — everywhere to promote it. Apparently a lot of faith is being put behind Johnson that she will morph into a real "it" girl just like Kristen Stewart did after "Twilight" first dropped. That hopeful notion is probably the main reason why Johnson has been chosen to cover the February issue of "Vogue."

  • Third 'Fifty Shades of Grey' Trailer Drops — Do You Think the Chemistry Is Strong Enough?

    The powers that are working behind-the-scenes to promote Fifty Shades of Grey are really doing their best to convince us that we need to hit the theaters next Valentine's Day to catch the films' premiere. A third clip has dropped giving us another glimpse of Jamie Dornan and Dakota Johnson on camera together as Christian Grey and Anastasia Steele. The 43 second teaser ends with Dornan uttering the infamous sentence, "Do you trust me?" inevitably drawing viewers into that moment and thinking about what comes next.
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