Last summer HAIM performed a free concert hosted by Levi's at New York's Brooklyn Bridge Park to kick of their Live in Levi's campaign. Now the three sisters continue their previously established relationship with the brand in a new commercial. The trio reminisce about their childhood and growing up wearing Levi jeans while they go shopping for vintage clothes. Unfortunately, however, the song playing in the background is licensed from another artist and isn't a new song from the band.
"Danielle made these perfect Orange Tab Levi shorts, and they were the first thing I ever stole from her," Alana, the youngest Haim sister, recalls.
Danielle interjected that it was a "very specific" Levi jean. "It can't be too tight, not too baggy."
"We still have them they fit perfectly," Alana continued, adding, "Our stage style and our street style are pretty much the same. We wore our Levi's almost every show. They've been everywhere."
In music-related HAIM news, the sisters released their M83 collaboration "Holes in the Sky" for the Insurgent soundtrack yesterday.
As previously reported, the collaboration came about through mutual admiration.
"We've been fans of Anthony Gonzalez and M83 for a long, long time, so when he reached out to have us sing on the song we were ecstatic," HAIM said to MTV News in a statement. "We had the best time in the studio with him, it all happened so fast and was so easy and natural. We are so excited to be a part of this movie."
Meanwhile eldest Haim sister, Este, recently joined Scarlett Johansson's supergroup The Singles. The band released their first song "Candy" last month but has since been hit with a cease-and-desist from a band of the same name.
Check out their Levi's commercial below, and let us know what you think in the comments section!
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