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When you think of beverage sponsorships, you may think of athletes working with Gatorade or energy drinks like Red Bull and Monster with just about every professional extreme sports athlete in the world. That bridge has crossed over to the music world, and though this is not new the sponsorship deals are starting to balloon at a rather eye-popping rate.Superstar artists like Avicii, Taylor Swift and Tiësto have all developed a compelling brand that connects with millennials, which large beverage companies want to be attached to. The amount of money they are paying to these artists you may not believe. -
Electric Daisy Carnival Reveals 2015 Las Vegas Dates [WATCH]
Insomniac CEO Pasquale Rotella has announced in a Facebook post the dates for the Electric Daisy Carnival's 2015 Las Vegas event, which will return to the Las Vegas Motor Speedway June 19 to 21. According to "Your EDM," the 2015 festival will also bring back its weeklong EDMbiz Conference & Expo, which will run from June 16 to 23."Let's celebrate under the electric sky and watch the sun rise together!" Rotella wrote in the Facebook announcement. "Come one, come all, come home."You can check out the trailer for the 2015 Electric Daisy Carnival here, with original music composed by Bunny: -
(RED) & Avicii Flying Out Fans To Celebrate 'Ultimate Year In Music'
As World AIDS Day approaches on December 1, (RED) looks to pair its mission with influential artists across the music space. It has already teamed up with deadmau5 to give away a chance to hang out with the artist and get a custom made mau5head, so now it seems logical for the organization to work with Swedish superstar Avicii. -
DJMag's Top 10 DJ's of The Past Five Years: Music Times Calculates for Dutch Domination (and Hardwell Doesn't Even Appear!)
Just to further up the controversy, Music Times asks not who was the best DJ in the last year, but who was was the best DJ of the last five years? Our formula wasn't too complicated...we just averaged the rankings of everyone featured on the DJMag Top 100 list in the last five years. That does cause some major issues for some contestants however. Hardwell has been no. 1 for the last two years but he didn't place during 2010, suggesting a rank of at leads 101, and thereby making his mean ranking skyrocket. The name of our game is consistency. -
Space Ibiza New York and Finding Performers for EDM's Most Renowned Club Franchise: Rob Toma and Life Beyond The Lighted Stage
Behind every nightclub that are individuals who schedule dozens of acts a night, from headliners like Tiësto to underground acts you'll recognize a few years down the line. Rob Toma has the responsibility of trying to get Space Ibiza New York to live up to its namesake, the Spanish club that annually tops rankings around the world. -
Hardwell, Van Buuren, Deadmau5 and More: Where Are Your Favorite DJ's Playing on Halloween Night?
Halloween decorations (and candy!) have been on sale in stores for a month now but it's officially October so Music Times feels comfortable discussing what you'll be doing Halloween night. Halloween is the second biggest holiday of the year for EDM (behind New Year's Eve) and you need to get on getting tickets fast if you want a spot at events helmed by the biggest DJ's in the world. -
Tiësto's Music To Be Used For Fountains Of Bellagio In Las Vegas
One of Las Vegas' countless attractions is the famous fountain outside of the Bellagio Hotel and Casino, whose shows have been soundtracked by the likes of Frank Sinatra, Elvis Presley, Elton John, and Celine Dion. On Sept. 17, EDM superstar Tiësto will be added to this list, when a medley of his songs will be used to score the latest Fountains of Bellagio presentation, Las Vegas Weekly reports. -
Calvin Harris, David Guetta, Tiësto and Avicii Top Forbes Highest-Paid EDM Performers List
Music Times caught Calvin Harris at Lollapalooza during the first weekend of August and noted that it seemed the DJ had invested his earning from last year-$46 million-into his elaborate and bright stage set. If our hypothesis that the size of his set directly reflects his earnings, next year's concerts will be off the charts: Harris topped Forbes' list of the highest earning electronic musicians for the second straight year, bringing a whopping $66 million over the last 12 months. -
Stereosonic Unveils Lineup: Calvin Harris, Skrillex, Alesso, Steve Aoki, Tiësto and Many More
Results released last week by Forbes and ticket dealing website viagogo found that Tomorrowland was responsible for the most tick demand of any music festival on Earth. Stereosonic was second place, and the new lineup for the Australian electronic dance party proves why. -
Budweiser Made In America Festival Announces 2014 Lineup, Featuring Kanye West, Kings Of Leon and More
Jay Z and Budweiser's Made In America Festival will be bicoastal this year, marking the first simultaneous music festival of its kind in the country. Today (May 22), the genre-spanning festival announced (and will announce) both its lineups, and some of America's biggest musical names are among the ranks. -
Toronto EDM news: The Guvernment shuts down (not a Rob Ford joke), Digital Dream Festival announces lineup
There's good news and bad news for the Toronto electronic music scene from this week. We'll get the bad news out of the way first. -
Tiësto announces first album in five years, 'A Town Called Paradise' [TRACKLIST]
Tiësto has announced his first album in five years, the follow-up to 2009's Kaleidoscope. In the years since that release, electronic dance music has exploded into mainstream culture. In an interview with Rolling Stone, the DJ explains why he waited until now to release a new LP.
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