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As the dance music calendar gets under way with Miami Music Week and Ultra Music Festival this weekend 7UP has unveiled its new commercial pitched towards generation x starring Martin Garrix and Tiësto. The duo uses the opportunity to premiere their new single "The Only Way It Up" (could the name be an ode to the brand). The commercial starts with Garrix and Tiësto sitting side-by-side in a trailer, talking about how each one of them has been an influence on the other and presumably listening to the track through Tiësto's headphones on a laptop. They are ejected out into a desert outside of Las Vegas with absolutely nothing around, but that is soon going to change. -
Twitch to Live Stream Ultra Music Festival 2015 in New Partnership: Schedule Announced for This Weekend
Ultra Music Festival 2015 has ditched its own native website for hosting live streams and is going with live streaming giant Twitch to webcast this weekend in a new partnership announced this week. The new deal creates a specific channel for Ultra on Twitch, twitch.tv/ultra, which is normally reserved for gaming. The channel will broadcast the 17th annual UMF this weekend during Miami Music Week March 27 to 29, and the stream will be powered by 7UP, which has invested heavily in EDM festivals and live streams, including last year's Ultra. The schedule has also been announced for this weekend. -
Martin Garrix and Usher 'Don't Look Down' Music Videos: Le Garritsen Country Club Employees Try To Find Love in Inuendo-Filled Visuals [WATCH]
Martin Garrix and Usher have unveiled not one, but two of music videos for their new collaboration "Don't Look Down." They have created a fictional country club called Le Garritsen, named after Martin Garrix's real last name, Garritsen, with a real website, where two ushers fall head-over-heels for a patron and do anything to try and win them over. As they lay their eyes on the patrons, a series of innuendos flies across the screen including a man pumping up a inflatable raft, chocolate sauce slowly covering a peeled banana and champagne shaking until it is popped. Watch the towel boy video below. -
Avicii and Martin Garrix Hit Studio: Collaboration in the Works?
Now that Martin Garrix has become one of the most highly sought-after DJs in the world, he has been able to collaborate with just about any artist he pleases. He just wrapped up his track with Usher, "Don't Look Down," in seemingly record time and is already moving on to the next one with a tune in the works with Swedish superstar producer, DJ Avicii. Could a collaboration be in the works if they are in a studio? -
Usher and Martin Garrix Share Collaboration "Don't Look Down" [LISTEN]
Martin Garrix and Usher have shared their sudden new collaboration "Don't Look Down" in most countries on iTunes through RCA Records and Spinnin Records. The collaboration seemingly came out of nowhere when the pair posted a picture of the two of them in the studio a little more than a week ago, and then over the next few days news continued to slowly emerge about what the track would sound like and when the track would be released. -
Martin Garrix and Usher's "Don't Look Down" Gets a Release Date
After several different previews over the past few days, Usher and Martin Garrix have officially announced their collaboration together and given the track a release date. "Don't Look Down," the pair's song together, will be released through RCA Records and Garrix's label home Spinnin Records in just five days March 17, according to a press release. -
Usher and Martin Garrix Share Short Snippet of Upcoming Collaboration
Usher and Martin Garrix didn't just pose for a picture on Instagram to see how many likes they could get - this is for real. Earlier today, Dutch sensation, Martin Garrix uploaded a short snippet to his Instagram of him and the "Good Kisser" singer working in the studio. The video does not reveal much about the collaboration besides a few notes about the melody and a rather incredible Usher falsetto in case you ever wondered if he could sing, but it does show Garrix leading that part of the session with a song clearly in being worked on. -
Usher & Martin Garrix Spotted Together In Studio: Collaboration In The Works?
Fans eagerly await Usher's indefinitely delayed eighth studio album UR, but in the meantime, it appears the "Good Kisser" singer is hard at work in the studio with an unlikely partner. The R&B crooner uploaded a picture to his Facebook and Instagram of him with Dutch DJ sensation, Martin Garrix with the caption, "Don't Look Down." -
Mysteryland 2015 Lineup: Martin Garrix, Alesso, Joris Voorn Included in Phase 1
ID&T's longest-lasting festival Mysteryland has announced the first phase of artists on its 2015 lineup. Alesso, Martin Garrix, Joris Voorn and Knife Party are among those who will be heading to the Netherlands in August. This will be Garrix's only festival of the summer. -
Martin Garrix Shares 'Forbidden Voices' As Free Download for 10 Million Facebook Fans [LISTEN]
Martin Garrix is in a thankful mood on this Friday. Not only is it the weekend, but he just passed the social media milestone of 10 million Facebook fans - barely a year and a half after the official release of "Animals." To thank his 10 million fans the "Tremor" producer is giving away a free download of a brand new original, titled "Forbidden Voices." -
David Guetta on Upcoming Martin Garrix Collaboration: 'It's Big!'
David Guetta appeared on Capital FM in the UK for an interview and among the topics discussed was a Martin Garrix collaboration he had just come from working on. Beaming from ear to ear talking about the track, Guetta proclaims in no uncertain terms about the track that "It's Biiiiiiiig!" He is pushed to reveal a little more and relents a little bit, saying that though it is still unfinished, they have two versions they are working on - a club mix which will be for them to play out and then a club/radio edit that will work with Guetta's mainstream sensibilities. -
Martin Garrix Unveils Second Episode Of 'The Martin Garrix Show' [WATCH]
Martin Garrix has been one of the biggest rising stars to emerge in electronic music ever since his single "Animals" was released in June 2013 and since became unlikely an international radio hit. Since then he has cemented his status as one of the biggest stars in the genre with a slew of releases like "Backlash", "Virus" and "Wizard," as well as headlining major festivals like Coachella, Ultra Music Festival, Tomorrowland and Electric Daisy Carnival. He has been documenting his journey to the top in a video series, "The Martin Garrix" show. Watch the episode below.
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